After its initial launch exclusively in the United States, the feature has now been introduced in India and Japan this week.
Google has incorporated generative artificial intelligence into its Search tool for users in India and Japan. This enhancement enables the display of text or visual outcomes in response to prompts, including summaries. Initially launched in the United States, this feature has now been extended to these two countries, with users having the option to opt in.
In Japan, users can utilize the feature in their native languages, while in India, it’s available in English and Hindi. It’s important to note that Google’s Search function is designed primarily for information retrieval, distinguishing it from its chatbot Bard, which engages in human-like conversations and can even generate software code.
In the realm of AI search, Google is in competition with Microsoft’s Bing. Additionally, Google has introduced its AI-powered tools to enterprise customers at a monthly rate of $30 per user. This move capitalizes on the increasing popularity of AI technology this year and aligns its pricing with Microsoft’s “Copilot” AI-powered office suite.
This year, Google has significantly ramped up investments in generative AI to catch up, particularly following the success of OpenAI’s ChatGPT last year, backed by Microsoft. The company’s recent announcements, including a new version of AI chips and an AI-generated image watermarking tool, were unveiled at the Google Next conference in San Francisco. One of these new tools, “Duet AI in Workspace,” offers assistance across various Google apps for tasks like writing, drafting emails, and generating custom visuals.