by “Content creators frequently incorporate personalized animations in their videos when encouraging subscriptions.”
“YouTube is currently experimenting with a novel feature that illuminates the ‘Subscribe’ button whenever the word ‘subscribe’ is mentioned in a video. This automated enhancement appears to have been deployed across a wide array of content, suggesting a full platform automation. In addition to this, the video streaming platform is reportedly testing several other new features. One of these potential additions is the ability for users to hum tunes to search for songs. Another change in the works is a redesigned ‘Skip Ads’ button.
As reported by 9to5Google, the YouTube ‘Subscribe’ button now glows when content creators urge their audience to subscribe during a video. Frequent YouTube users are accustomed to content creators using customized animations while making subscription requests.
In this new test, YouTube is highlighting creators’ calls to action by making the actual “Subscribe” button glow when the word “subscribe” is mentioned in a video. This process appears to have been automated by the platform itself.
Recent reports also suggest that YouTube is testing a feature that allows users to hum melodies to identify specific songs. This feature may undergo testing by a select group of Android users before being rolled out more widely.
Additionally, YouTube is said to be revamping the ‘Skip Ads’ button. The new button seems to be smaller in size, with the word “ads” no longer capitalized, and it features an angled border with smaller letters.”
