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WhatsApp Business Explores a New Frontier: The “Quick Action Bar”
In a bid to enhance user experience and streamline interactions between businesses and customers, WhatsApp, owned by Meta, is reportedly testing a dynamic feature known as the “quick action bar.” This feature, currently available to select beta testers, promises to revolutionize the way businesses use the WhatsApp Business app for Android.
Quick Action Bar: Streamlining Customer Interaction
The “quick action bar” introduces a user-friendly icon above the familiar microphone button within the app. Upon tapping this icon, a convenient quick action bar appears just above the chat bar. This bar grants users rapid access to a host of essential functions, such as order creation, quick replies, and seamless product sharing directly from their catalog.
Enhancing Business Efficiency
The core objective of this update is to simplify the process of customer interaction for businesses. By ensuring that key features remain readily visible, the app aims to save businesses valuable time and effort. This development reflects WhatsApp’s dedication to continually improve its platform and foster productive connections between companies and their clientele.
Gradual Rollout and Wider Accessibility
While currently in the testing phase, the quick action bar feature is exclusively available to beta testers who have installed the latest WhatsApp Business beta for Android. However, the company plans to expand its availability to a broader user base in the coming days.
WhatsApp’s Expanding Payment Capabilities
In addition to the quick action bar feature, WhatsApp has been steadily expanding its payment capabilities. In India, Meta CEO Mark Zuckerberg recently announced a groundbreaking feature allowing WhatsApp users to make payments to businesses using various payment methods, including UPI apps, debit and credit cards, and more. This initiative was made possible through partnerships with online payment solutions providers, PayU and Bengaluru-based Razorpay. These efforts build upon WhatsApp’s prior introduction of its payment service in Brazil and Singapore.
In summary, these updates underscore WhatsApp’s commitment to enhancing the business user experience and extending its capabilities to facilitate seamless interactions between businesses and their valued customers. Stay tuned for more exciting developments as WhatsApp continues to evolve and empower businesses worldwide.
WhatsApp Business : https://business.whatsapp.com/
