Elon Musk has discussed the possibility of implementing a paywall system for X users (formerly known as Twitter). During a live stream on X with Benjamin Netanyahu, the Prime Minister of Israel, Musk addressed the importance of countering extensive bot networks.
Essentially, this implies that X may transition into a paid service accessible to anyone interested. Elon Musk rationale behind this significant shift stems from the substantial surge in bot activity on X. He believes that introducing a paid model will diminish the currency of bots on the platform. Furthermore, he noted that, unlike the premium subscription for X, the platform will offer a more affordable pricing tier for all users.
Elon Musk’s Financial Overhaul of X :
Although he unequivocally discusses the idea of monetizing X to counteract the intrusion of bots, it is abundantly clear that Musk is actively pursuing a financial transformation for the platform.
X has consistently struggled to generate substantial profits; Elon Musk has even asserted that the company’s revenue has plummeted by more than 50% due to a combination of limited advertising opportunities and the substantial debt inherited from the previous management.
Without a doubt, since Elon Musk assumed control of Twitter in October of last year, he has profoundly transformed the platform’s appearance and user experience. Additionally, he initiated a comprehensive rebranding effort, transitioning the platform from the traditional Twitter branding to a widely acclaimed choice known as X. Furthermore, Elon Musk expanded the availability of premium services on X to several more countries, offering features such as verified badges, post editing capabilities, the option to hide likes on the platform, and more.
X has recently implemented measures to increase the cost of its service, with X Premium on Android now priced at up to Rs 900 per month in markets such as India, while the web-based service is available for Rs 650 per month. This marks a come and go topic for Elon Musk, who has previously discussed the possibility of making X a paid service for all users. His recent public statement indicates that this change may be imminent, aligning with his pattern of decisive actions over the past few months. If this transition occurs, it is anticipated that X’s user base, particularly in countries like India, could experience a significant decline.